Maximize ROI with Pickleball

Leverage the growing popularity of pickleball to diversify your revenue streams. Partner with Destination Pickleball and be part of the inaugural international tournament in Mexico.

Optimize Your Business with Pickleball

Destination Pickleball is revolutionizing pickleball by offering world-class tournaments and instructional clinics and leveraging new technology to provide the ultimate experience for enthusiasts.

We’re partnering with organizations and associations to grow the sport, converting more players into fans, and offering training to expand the sport’s presence.

Our goal is to become the global leader in pickleball, and with our cutting-edge technology and strong partnerships, we aim to turn this dream into a reality.

Objective Our mission at Destination Pickleball is to transform venues into top-tier destinations for pickleball enthusiasts. We aim to create a vibrant and engaging environment that fosters the sport’s growth and provides an unforgettable experience for players and fans.
Potential Mexico has shown great promise as a burgeoning market for pickleball. It ranks first in Latin America for pickleball-related internet searches and third globally. This indicates a strong interest in the sport among Mexicans, presenting an excellent opportunity for expansion.

Our Approach to Integration

  1. Growing the Sport: We aim to increase the popularity of pickleball in Mexico by organizing tournaments, clinics, and events that attract players of all skill levels and ages.
  2. Developing Local Talent: By offering training programs and workshops, we will nurture and develop local talent, creating a strong base of skilled players and instructors.
  3. Creating World-Class Facilities: We will work with our partners to build state-of-the-art pickleball facilities, making Mexico an attractive destination for international players and tournaments.
  4. Fostering Community Engagement: We will actively engage with local communities, schools, and organizations to promote the sport and encourage participation at the grassroots level.
Comprehensive Integration Services A wide range of services to help resorts and parks to easily adopt pickleball programs, including providing qualified leads, organizing/hosting tournaments, and conducting training camps.
Tailored Approach to Integration Customized solutions for resorts and parks aiming to integrate pickleball into their facilities, from conversion of existing spaces to pickleball courts to training staff as instructors and tournament organizers.
Industry Partnerships and Professional Support Resorts and parks can utilize Destination Pickleball’s strong industry connections and professional support to ensure their pickleball programs and events are in alignment with industry standards and regulations.
Pickleball Ambassador Program Destination Pickleball can help recruit and train local pickleball ambassadors to increase awareness of a particular resort or park’s pickleball offerings in the wider community.

Market Size of Tournaments

  • 57% of U.S. pickleball players travel out of state for tournaments.
  • Over 1,100 amateur pickleball tournaments were held in 2022.
  • The average tournament entry fee is $250 per player.

Using data from and our data team, here are sample tournaments from different states.

Tournament Name Registrations Days
Baylor Scott & White Lake Pointe RUMBLE 591 3
Show-Me State Winter Games 272 2
USA Pickleball Southwest Diamond Regional 786 5
PPA Tour: Atlanta Open 1421 4

Future of Pickleball in Mexico

Pickleball in Mexico is experiencing a remarkable growth trajectory, with various indicators pointing towards a flourishing future. Its rich cultural fabric, pristine landscapes, and robust infrastructure make Mexico a perfect destination for pickleball fans globally.

The expansion of infrastructure and facilities is a significant element of this growth. Mexico is investing in top-of-the-line facilities to cater to the growing demand for pickleball. New courts are erecting at popular tourist destinations such as Cancun, where resorts collaborate with organizations like Destination Pickleball to offer world-class amenities. This expansion draws more players and contributes to an unprecedented growth trajectory of the sport in the country.

A pivotal aspect of the sport’s future in Mexico is the formation of solid and inclusive pickleball communities. This involves creating local associations, like the Pickleball Association of Quintana Roo and Federacion Pickleball, that foster a sense of camaraderie among players and advocate for the sport’s widespread inclusivity. These associations function as the backbone of the diverse pickleball community in Mexico.

Mexico is fast emerging as a prime destination for pickleball players and fans, with key trends highlighting the immense potential:

  • Tourism Surge: The tourism industry in Mexico is witnessing robust growth, with a surge of 32% in the number of passengers arriving at Cancun International Airport in January 2023 vis-a-vis the same month last year.
  • Extensive Direct Flight Connections: As many as 38 US cities offer direct flights to Cancun, making travel exceedingly convenient for American pickleball players.
  • High Safety and Quality Standards: Resorts in Cancun that Destination Pickleball has approved have been vetted with regard to safety and quality. In addition, the security is enhanced with an increased police presence in the area.
  • Growing Popularity of Pickleball: Pickleball is increasingly gaining traction in Mexico, thanks in no small part to government representatives like Sergio Meneses Pizaña, who are actively promoting the game and working towards forming local and federal associations.

Destination Pickleball Partners

Below are our connections in the industry and with associations:

  1. The Dink: Known as the “ESPN” of the Pickleball industry, TheDink has a strong online presence with over 311,000 followers across social platforms, 65,000 newsletter subscribers, and 85,000 blog subscribers. They also run two of the top pickleball podcasts.

  2. USA Pickleball: As the official governing body of Pickleball in the U.S, USA Pickleball partners with to utilize their rating/ranking system in organizing average of 10 monthly pickleball tournaments.

  3. DUPR (Dynamic Universal Pickleball Rating): DUPR maintains a database of over 270,000+ Pickleball players and oversees the players’ ranking/rating system. In addition, they also serve as a governance authority and marketing data provider.

  4. Pickleball United: Committed to providing easy-to-install, top-quality Pickleball court solutions, Pickleball United is a professional and trusted manufacturer of high-quality pickleball nets and courts.

  5. C&D Nets: Specializing in manufacturing high-quality Pickleball nets, C&D Nets uses the best materials for durability and longevity.

The Destination Team

  • Rachael James: Rachael is the founder of Destination Pickleball and a professional pickleball and tennis player. With a passion for both sports, she has dedicated her career to promoting and growing the pickleball community. Her extensive experience in the sports industry and her commitment to excellence make her a driving force behind Destination Pickleball’s success.
  • Andy Potanin: Andy is an investor in Destination Pickleball and the founder of UDX, a leading technology and marketing company specializing in digital solutions. His background in entrepreneurship and interest in sports demonstrates his belief in the potential of the sport and the company’s vision.
  • Sergio Meneses Pizaña: Sergio is a Government Advisor at the City Council of Benito Juarez in Cancun, working closely with Destination Pickleball to promote the sport in Mexico. His involvement ensures alignment with local regulations and governmental support for the venture.
  • Lee Whitwell: Lee is a professional pickleball and tennis player. As a dedicated athlete, she brings valuable insights and expertise to Destination Pickleball, helping develop top-notch training programs and events for enthusiasts. She works for DUPR as a Strategic Advisor focusing on international development.
  • Eric Sopp: Eric is the CEO of UDX, a leading technology and marketing company that specializes in digital solutions. With his extensive experience in the tech industry, Eric provides valuable guidance and support to Destination Pickleball, helping the company leverage cutting-edge technology to grow and succeed.

Strategic Opportunity

By partnering with Major League Pickleball (MLP) and the National Pickleball League (NPL), Destination Pickleball gains a strategic advantage in expanding its reach and impact within the community. Hosting an MLP/NPL tournament in Cancun presents a unique opportunity to garner widespread recognition, drive key marketing initiatives, and generate profit-sharing revenues.

As Destination Pickleball works closely with these leagues, it can tap into their extensive networks of pickleball enthusiasts and industry professionals.

This collaboration not only strengthens Destination Pickleball’s position as a leading organization in the sport but also creates a platform for further growth and success in pickleball.

As we move forward, our focus will be on executing our strategic plan effectively:

  1. Site Inspection & Partnership Agreements: Conduct thorough site inspections to develop tailored resort strategies and sign partnership agreements outlining our terms.
  2. Construction & Integration: Construct top-quality pickleball courts and integrate Destination Pickleball with the venue.
  3. Marketing & Operations Management: Execute effective marketing strategies while overseeing all pickleball activities to ensure smooth operations.
  4. Continued Collaboration & Expansion: Continue working closely with partners, government representatives, and local communities to promote and expand pickleball globally.

By focusing on these steps, we aim to transform venues into top-tier destinations for pickleball enthusiasts and become the global leader in this rapidly growing sport.

How does Destination Pickleball contribute to world-class tournaments and events?

Destination Pickleball organizes and hosts high-quality tournaments and events for professional and amateur players. By partnering with industry-leading organizations and associations, Destination Pickleball ensures that these events are well-managed and provide an exceptional experience for participants and fans.

What instructional clinics and training does Destination Pickleball provide?

Destination Pickleball offers instructional clinics and training programs to help players improve their skills and advance in the sport. These programs are led by experienced professionals and cater to players of all skill levels, ensuring everyone can grow and excel in pickleball.

How does Destination Pickleball plan to expand globally and engage with local communities?

Destination Pickleball aims to expand its presence worldwide by partnering with local governing bodies, associations, and communities. Through these partnerships, Destination Pickleball can introduce the sport to new regions, foster local talent, and create robust and inclusive pickleball communities that help grow the sport globally.