Evaluating Potential Markets for Destination Pickleball Expansion
Discover how Destination Pickleball uses a unique point allocation system to evaluate potential markets for expansion. By considering factors such as player population, court availability, climate suitability, and court-to-player ratios, we determine the best cities for pickleball growth. Join us in Orlando, Chattanooga, or Charleston – our top-ranking destinations.
how to apply a point allocation system to evaluate potential markets for Destination Pickleball.
We’ll use a scale of 1 to 10, where 10 is the best score.
Example 1: Basic Point Allocation
Factors:
-
Pickleball players in a 30-mile radius
-
Outdoor pickleball courts in a 30-mile radius
-
Indoor pickleball courts in a 30-mile radius
-
Amount of days it rains in that 30-mile radius
-
Average summer temperature suitability
-
Average winter temperature suitability
-
Ratio of courts to players
Cities:
-
Orlando
-
Chattanooga
-
Charleston
Rankings:
|
Factor |
Orlando |
Chattanooga |
Charleston |
|
Players (10 for most) |
8 |
10 |
6 |
|
Outdoor Courts (10 for most) |
9 |
7 |
10 |
|
Indoor Courts (10 for most) |
6 |
8 |
7 |
|
Days of Rain (10 for least) |
5 |
7 |
8 |
|
Summer Heat (10 for ideal) |
7 |
6 |
9 |
|
Winter Heat (10 for ideal) |
8 |
9 |
7 |
|
Courts to Players (10 for best ratio) |
7 |
8 |
5 |
Total Scores:
-
Orlando: 50
-
Chattanooga: 55
-
Charleston: 52
Chattanooga has the highest score, suggesting it may be the best candidate based on these rankings.
Example 2: Adjusted Point Allocation with Specific Criteria
Let’s assume we have specific data points and can allocate points more precisely.
Criteria:
-
More than 10,000 players = 10 points
-
100+ outdoor courts = 10 points
-
50+ indoor courts = 10 points
-
Less than 100 days of rain per year = 10 points
-
Average summer temperature between 75°F and 85°F = 10 points
-
Average winter temperature above 50°F = 10 points
-
Court to player ratio of 1:50 or better = 10 points
Points Allocation:
|
Factor |
Orlando |
Chattanooga |
Charleston |
|
Players |
10 (15,000) |
8 (8,000) |
6 (5,000) |
|
Outdoor Courts |
10 (120) |
7 (80) |
10 (130) |
|
Indoor Courts |
5 (30) |
10 (60) |
7 (40) |
|
Days of Rain |
5 (150) |
8 (90) |
10 (70) |
|
Summer Temp Suitability |
7 (Ideal) |
6 (Hot) |
9 (Ideal) |
|
Winter Temp Suitability |
10 (Mild) |
9 (Mild) |
7 (Chilly) |
|
Courts to Players Ratio |
10 (1:40) |
6 (1:100) |
8 (1:60) |
Total Scores:
-
Orlando: 57
-
Chattanooga: 54
-
Charleston: 57
Orlando and Charleston tie with the highest score, indicating that both are equally suitable for Destination Pickleball’s expansion, based on these criteria.
These examples show how a point allocation system can be applied using both subjective rankings and objective data points to compare different cities for business expansion. The specific points and rankings should be adjusted based on real data and the strategic priorities of Destination Pickleball.