Understanding the three distinct personas in the event travel industry supply chain is crucial for effectively catering to the diverse needs within this market. Here’s a breakdown of each persona and how Destination Pickleball can tailor its services to them:

• Travel Agency for Events

  • These are professional travel agents or agencies that specialize in managing travel logistics for events. They handle everything from booking flights and accommodations to arranging transportation and coordinating travel schedules for groups attending events.

  • For Destination, this persona represents a potential partner or client. By offering a comprehensive platform that simplifies the booking and itinerary planning process, Destination Pickleball can become an invaluable tool for these agencies, enabling them to provide a more efficient and seamless service to their clients.

• Event Owners

  • This group consists of individuals or organizations that host and coordinate events. They are responsible for the overall management of the event, including logistics, but choose not to hire a travel agent. They might be organizing sports tournaments, conferences, seminars, or cultural events.

  • Destination’s platform can be particularly beneficial for Event Owners by offering a streamlined way to manage travel arrangements for their attendees. The platform’s AI-driven itinerary planner and booking portal can simplify the complex logistics they face, especially when dealing with group travel arrangements.

• Event Goers

  • These are the individuals or groups who attend events. They can be sports enthusiasts, conference attendees, festival-goers, or participants in any kind of event-related travel. Their primary concern is often finding a hassle-free way to plan and execute their travel, including finding the best deals and managing their itinerary.

  • For Event Goers, Destination can offer a user-friendly, efficient solution to plan and book their event travel. The platform’s ability to handle itinerary generation, booking, and payment splitting makes it an ideal tool for this group, especially when coordinating travel as part of a group.

By understanding and addressing the unique needs of these personas, Destination Pickleball can effectively position itself as a comprehensive solution in the event travel industry, catering to the entire spectrum of the supply chain from planning to execution.