Message 1: Unleashing Potential with Rachael James-Baker

Elevator Pitch: Seize the opportunity to shape the future of pickleball by partnering with Rachael James-Baker, a top professional player, natural leader, and co-founder of Destination Pickleball and Bull City Tennis.

• Think: Rachael James-Baker’s influence extends beyond her athletic prowess, marking her as a transformative figure in the world of pickleball. Her Instagram following of 6k, with a growth rate of approximately 2-3k per month, indicates her wide-reaching influence.

• Feel: Inspired by the potential of partnering with an athlete who is as dedicated to leadership and mentorship as she is to her sport.

• Believe: Diadora’s sponsorship of Rachael can help amplify her influence, inspiring a new generation of athletes. The pickleball market, valued at approximately USD 1.34 billion in 2022, is expected to reach around USD 3.86 billion by 2032, presenting a significant opportunity.

• Remember: Diadora’s partnership with Rachael is more than a sponsorship; it’s a commitment to inspiring growth and fostering a love for the sport.

Message 2: A Partnership Rooted in Excellence

Elevator Pitch: Align Diadora’s brand with Rachael James-Baker, an athlete who embodies excellence in her sport and in her dedication to leadership and teaching, much like the greats of other sports.

• Think: Rachael James-Baker embodies excellence in her sport and in her dedication to leadership and teaching. Her experience in competing for NC State University, Baylor University, and UNC Chapel Hill demonstrates her high level of skill and competitiveness.

• Feel: Excited about the potential of aligning Diadora’s brand with an athlete who exemplifies these values.

• Believe: Diadora can tap into Rachael’s excellence and leadership to elevate its brand and inspire its community. Rachael’s commitment to excellence aligns perfectly with Diadora’s brand values, paving the way for a legacy similar to other major sports brands.

• Remember: Diadora’s partnership with Rachael is a step towards creating a legacy of excellence in sports sponsorship.

Message 3: Inspiring the Future of Sport with Rachael James-Baker

Elevator Pitch: Invest in the future of sport by sponsoring Rachael James-Baker, a key influencer in the world of pickleball and tennis, and position Diadora as a leading brand in this rapidly growing sport.

• Think: Rachael James-Baker’s deep understanding of pickleball and tennis, combined with her leadership and teaching skills, position her as a key influencer in the future of these sports. With pickleball being the fastest-growing sport in the US, this partnership could open Diadora to a rapidly expanding market.

• Feel: Motivated by the opportunity to be part of shaping that future through a partnership with Rachael.

• Believe: Diadora’s sponsorship of Rachael can help inspire future athletes and drive the growth of pickleball and tennis. The footwear segment held a major market share of 39.3% in 2022, indicating a significant opportunity for Diadora.

• Remember: Diadora’s partnership with Rachael is more than a sponsorship; it’s a commitment to shaping the future of sport.